Deadlines for advertisements in The Horn Call are August 1 (October issue), December 1 (February issue), and March 1 (May issue). For advertisement reservation forms and complete information regarding mechanical requirements, billing, discounts, contract regulations, and circulation, contact:
Paul Austin, IHS Advertising Agent
P.O. Box 6371
Grand Rapids, MI 49516-6371 USA
Tel: 616-475-5919
Fax: 616-241-1215
Email:
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Rates:
| |
Full Color (display ads)* |
Black & White |
| Full page back outside cover |
$1,100.00 |
N/A |
| Two-page spread |
N/A |
$800.00 |
| Full page inside cover |
N/A |
$600.00 |
| Full page |
$925.00 |
$390.00 |
| Three-quarter-page |
$750.00 |
$330.00 |
| Half-page |
$500.00 |
$220.00 |
| Quarter-page |
$275.00 |
$115.00 |
| Column inch |
N/A |
$55.00 |
*Prices based upon advertiser providing camera-ready separations or digital files.
Two Color: Black plus red: +15%
Bleeds: Full page or spread only: +15%
All rates are based upon advertiser providing digital files. Makeup work charged at $35.00 per hour. Our printer requests artwork on disk, using Macintosh computers with Adobe Pagemaker, Adobe Photoshop, Adobe Illustrator, Freehand, and QuarkXpress. If using PC computers, PDF or Photoshop EPS or tiff files are requested. Please include a printout of your ad as well, for proofreading purposes. For more information and uploading instructions, contact Paul Austin.
Mechanical Requirements
| Size |
Width (in.) |
Height (in.) |
Width (cm.) |
Height (cm.) |
| Full page w/ bleed |
8.625" |
11.25" |
21.907 |
28.575 |
| Full page |
7.5" |
9.75" |
19.5 |
24.765 |
| Three-quarter-page |
7.5" |
7.25" |
19.5 |
18.415 |
| Half-page horizontal |
7.5" |
4.75" |
19.5 |
12.65 |
| Half-page vertical |
3.625" |
9.75" |
9.207 |
24.765 |
| Quarter-page |
3.625" |
4.75" |
9.207 |
12.65 |
| Column Inch (2 cols/page) |
3.625" |
1.00" |
9.207 |
2.54 |
Trim Page size:
8.5" x 11" (21.6 cm x 27.9 cm)
Line Screens:
minimum 133 lpi; maximum 150 lpi
Classified Advertising
Free classified advertisements up to twenty-five words are available to members of the International Horn Society. Additional words will be charged at the rate of $0.25 per word. Classified advertisements are available to non-members at a rate of $0.25 per word. All classified advertisements must be prepaid.
Miscellaneous
In the event of errors in advertising, the liability of the International Horn Society shall be limited to the cost of the ad. In no event will the IHS or The Horn Call be held liable for lost revenues due to advertising errors.
Management reserves the right to reject any advertisement that does not conform to policy.
The IHS logo is a registered trademark. Its use is restricted to official IHS business.
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